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EXCLUSIVE : MCM Launches Himmel Shopper Made From Mirum Leather Alternative

The Rise of Sustainable Luxury

The luxury market has long been criticized for its environmental impact. The production and distribution of luxury goods have significant effects on the environment, from the use of resources to the disposal of waste. In recent years, however, there has been a growing trend towards sustainability in the luxury industry. Brands are beginning to prioritize the environmental and social impact of their products and supply chains.

## The Mirum Material

Mirum is a game-changer in the world of sustainable materials. It is made from a combination of plant-based materials, including corn starch, sugarcane, and potato starch. This unique blend of ingredients creates a material that is not only biodegradable but also durable and versatile.

The Mirum Bag: A Sustainable and Innovative Product

The Mirum bag is a revolutionary product that has been making waves in the world of sustainable fashion. Made in the United States by the biomaterials company NFW, this innovative bag is not only stylish but also environmentally friendly.

Key Features of the Mirum Bag

  • Made from a unique blend of biomaterials, including plant-based polyurethane and recycled polyester
  • No animals are bred or raised for the production of the bag
  • Lower carbon footprint compared to traditional leather bags
  • Durable and long-lasting, with a lifespan of up to 10 years
  • Available in a range of stylish colors and designs
  • The Benefits of Sustainable Fashion

    Sustainable fashion is becoming increasingly popular, and the Mirum bag is a prime example of why. By choosing sustainable fashion, consumers can make a positive impact on the environment. Here are some of the benefits of sustainable fashion:

  • Reduced carbon footprint: By choosing sustainable materials and production methods, consumers can reduce their carbon footprint and contribute to a more sustainable future. Conservation of natural resources: Sustainable fashion helps to conserve natural resources, such as water and energy, which are essential for the production of clothing and textiles. Reduced waste: Sustainable fashion encourages the use of recycled materials and reduces waste, which can help to minimize the environmental impact of the fashion industry. ### The Mirum Bag: A Game-Changer in Sustainable Fashion*
  • The Mirum Bag: A Game-Changer in Sustainable Fashion

    The Mirum bag is a game-changer in the world of sustainable fashion.

    Strategic Partnerships and Collaborations

    MCM has been actively seeking strategic partnerships and collaborations to enhance its brand presence and expand its product offerings. The recent partnership with Ralph Lauren Corp. is a prime example of this approach. By investing in a minority stake in the company, MCM has gained access to Ralph Lauren’s expertise in sustainable fashion and its extensive network of suppliers. Key benefits of the partnership include: + Access to sustainable materials and production methods + Enhanced brand reputation through association with a renowned luxury brand + Opportunities for cross-promotion and co-branding initiatives

    The SOS Collab Fund

    MCM has also been working closely with Stella McCartney’s SOS Collab Fund, a non-profit organization dedicated to supporting sustainable fashion initiatives.

    The Munich-based MCM is now distributed in 584 stores in 43 countries worldwide. It will launch the Mirum capsule collection online and worldwide on Nov. 4.

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